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What is the Welcome Reward discount?

When you first sign up for the Rewards Program, you will receive an email with a discount offer of 10% off your next purchase. This email should come to you within 2-3 business days of registering for the program. 

This discount works a little differently from your earned Rewards and birthday coupon which can both be looked up by scanning your card in store (see this article for more information). In order to receive the 10% Welcome Reward discount, the coupon will need to either be printed or shown on a smart device.